Gardner Denver Water Jetting
Gardner Denver Water Jetting Systems is a worldwide company selling products used in a variety of industrial applications. In order to reach clients across the globe, the company wanted to produce five internet marketing videos showcasing its strengths: 24/7 customer service, Custom Units, Worldwide Distribution, Accessories and Instant Pressure Range Convertibility. The company wanted the campaign to compliment its current print campaign in the trade magazines. The theme: Tough Jobs, Tougher Tools.
Based on interviews with the sales and engineering staff, atgnat wrote the five scripts. We chose to convey a complicated message in simple terms to meet the needs of brand new potential clients. We also made sure the scripts were sophisticated enough for the seasoned clients.
We shot on location for two full days. We then edited the pieces together including adding professional voice over talent, royalty free music and custom video graphics. The final internet videos were delivered to the client electronically to place on the company’s website. atgnat also created DVDs of the videos for GDWJ to distribute to its worldwide distributors.