Furber Advertising

A local advertising firm, Furber Advertising, contacted atgnat’s video production team about shooting commercials for two local clothing stores that were owned by the same parent company.  Furber’s client wanted to feature as many outfits from the stores as possible. The owner was on a limited budget and needed the commercials turned around quickly.

Furber and the store owner provided the models for the shoot.   Each store featured three different models.  Using an HD video camera, atgnat shot the models in front of the green chroma key screen in atgnat’s studio.  The chief of photography directed the models in their moves to ensure we were getting the footage we needed to showcase the clothing line. The models also changed into multiple outfits.  Atgnat then created the virtual backgrounds, added music and edited the spots together. 

The spots aired on KIAH-TV WB 39 , KTXH-TV My 20 and  KRIV- TV FOX 26.