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MailChimp reports its email volume increased almost 40% on Cyber Monday compared to a normal Monday. However, it also found it had a 60% unsubscribe increase. Interesting stats to read here. |
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Did you know that over 4 billion hours of video are watched each month on YouTube? |
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Not so fast Apple… the latest study predicts Android to take over the Smartphone industry by the end of the year ousting Apple’s iPhone. Interesting research. http://www.emarketer.com/Article.aspx?R=1008587 |
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Apple’s CEO Steve Jobs has resigned leaving the company in the hands of Tim Cook, previous COO. Jobs is now the Chairman of the Board. No word on the reason Jobs resigned but insiders speculate health reasons. Job was diagnosed with pancreatic cancer in 2004. Full article here. |
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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high. |
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Need more proof that you need to add videos to your site? Now customers are demanding them according to the latest research by eMarketer. Plus, merchants are finding that videos increase conversion. Check out all the details from eMarketer. |
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Apple’s mobile operating system found on iPhones, iPads and iPod touches is reaching 37.9 million users. This outreaches the Android OS platform by 59 percent. Many people assume Apple supporters use all the Apple products, but the research shows only 10% of those that have access to the Apple iOS access it from more than one device. To see more on this study, please visit comScore. |
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Watching videos on mobile devices is a growing trend that doesn’t look like it is stopping. Nielsen found US consumers watching mobile videos increased 40% this past year. 25 million Americans watch video through their mobile device and spend an average of more than 4 hours per month doing so. The survey is a great reminder that videos on your website need to be friendly for all mobile devices including iDevices. atgnat can convert your video to be mobile friendly by recognizing a specific device and delivering video that matches that device. |
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According to eMarketer, when dividing up their media time, US adults still spend most of their time with TV (42.9%). The internet takes up 25.2% of their time. Print media (magazines and newspapers) was just 8.2%. When looking on ways to spend your advertising dollars, here’s proof that you should spend it on these two entities. |
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Senior executives are also turning to video more frequently. Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. - Forbes Insights 2010 |
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According to Advertising Age and Brightcove, right now the top uses for corporate videos are to communicate trust specifically by those in the financial service organizations and to recruit and train employees. |
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People viewing videos online will view it longer if they are referred by a social media link than a search engine link. *Source: brightcove |
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"Newspapers have surpassed broadcasters in the total minutes streamed this quarter, with 313 million minutes streamed, compared to 290 million for broadcasters. This is an interesting turning point because while broadcasters tend to have longer-form content, newspapers lead the group in sheer number of titles uploaded (data following). It’s likely that spikes in news video production coincided with large events of the quarter, including continued coverage of the World Cup that finished up in July, and of the mid-term elections in the US." - Brightcove and Tube Mogul Quarterly Report |
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In a survey of 200 marketers, 70% of them said they were using online video in their digital marketing campaigns. Are you? Almost all of these same marketers believe that video in email is the wave of the future or intriguing. It’s time to get your video produced. Give atgnat™ a call. |
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68% of the top US Online Retailers use video on their websites. Retailers believe online video boost their conversion rates. |
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atgnat™ can make your website video compatible with iPhones. As you probably know by now, Apple doesn’t support Adobe Flash. From everything we’ve read, it doesn’t look like Adobe and Steve Jobs will be playing nice anytime soon. With most website videos built on the Flash technology, iPhone and iPad users can get frustrated browsing the web. Don’t lose business because your customers can’t see your marketing video. Let atgnat convert your flash video into a format seen by all users. See a sample by visiting atgnat from your iphone and checking out our portfolio and video production sections. |
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Wow! 180 million U.S. internet users watched internet videos in March according to comScore. Were you one of them? Was your company’s corporate video seen? atgnat™ can produce a corporate marketing video to tell your story to website visitors. Don’t fall behind. 85% of Americans watched videos in March with the average length of the video more than 4 minutes. More proof that website visitors are used to watching videos online. atgnat™ makes sure your videos play quickly with little downtime for the visitor. Tell your full story. Let a potential client get to know you and your product to make an informed decision. Give us a call and we can start producing your corporate marketing video today. >>Full Article |
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April 13, 2010 - The latest internet statistics are out and online video continues to excel. According to comScore, 174 million U.S. Internet users watched 28.1 billion online videos in February. The average length of the video was 4.3 minutes. This means more than 83% of American internet users watch videos online. As you visit websites in any industry, you’ll see the continued popularity of videos to showcase a company’s talents, products or history. Let atgnat™ help you reach the internet audience. We can produce your online videos and create a fresh website design to showcase the video. Competition is tough. Showcase your company now before it’s too late. |
