atgnat

Woodland Fluid Power is a small company based in Magnolia, Texas. The company sells, repairs and refurbishes Final Drive motors for excavators. The owner established a niche in the market after learning there wasn't a source for these motors outside of the dealers. His small business has quickly grown and so has the competition. Thomas Eastham wanted a video to showcase the large in-stock inventory and the expertise of his staff. He wanted potential customers to know that he and his staff can relate to their problems. They've been in their shoes. The video was shot on location at the company headquarters. A portable green chroma key screen was used to shoot the interviews. atgnat produced, shot, wrote and edited the piece.

Russo’s New Year Pizzeria needed a series of videos produced to introduce potential franchise owners to the Russo’s New York Pizzeria and Russo’s Coal Fired Italian Kitchen concepts. In all, we produced 5 videos. For the opening video shown here, we wanted to produce a video that generated excitement and enthusiasm about the Russo’s concepts. We wanted to introduce potential owners to the history of this well-established franchise and showcase the characteristics that make Russo’s different than other pizza chains. atgnat wrote, produced, shot and edited this video. We incorporated new footage along with stock footage and photos from the client.

We’ve been producing Finger Furniture commercials since November 2010.  The client came to us with stock footage that it wanted to use.  atgnat™ needed to work with that footage and combine it with new video we shot.   On each of the commercials, we’ve shot on-camera segments, produced graphics and edited the spots into :30, :15, :10 and :05 second commercials.   We also converted all the commercials into specific HD requirements (all different) by each of the three broadcast stations.    Below is our latest commercial.

Click here to watch all the Finger Furniture Spots.

The Scheile Group hired atgnat™ to produce a video for its client Shell.   Shell needed a video to educate its current and future Wholesalers about Shell’s payment and loyalty programs.  

The client provided the script and atgnat produced the shot sheet providing direction to ensure all areas of the script had coverage.  We shot the video at one of the Shell branded convenience store and gas stations.   We also wanted to get shots throughout Houston to add depth to the video.   We then edited the video adding in high energy movement, transitions and music.  We worked with the pre-designed Shell graphics to maintain branding.  The final video was delivered to the client in multiple formats.

We created this website for Portfolio Advisory Council, a local Houston independent investment advisory firm.   Sailing has been part of the firm’s brand for years and we needed to incorporate that theme throughout the site.  Some of the photos used are even the firm’s founder’s sailboat.
The website has a series of website video host segments welcoming visitors, telling them more about PAC and where to go for information.    In addition, the FAQ section of the website features PAC’s experience team answering your top questions.   atgnat shot all of these video segments on the green chroma key screen in our studio and then did all the post production work.

Click here to watch all the Portfolio Advisory Council videos.

PROS is a world-wide pricing and revenue optimization company headquartered in Houston, Texas.  The pricing software provider needed videos produced for a Microsoft Virtual Summit.  The company wanted to focus on its benefits and how pricing software can make a tremendous impact on a company.   atgnat™ videotaped Chief Marketing Officer Tim Girgenti in 1080p High Definition at our studios in front of the green chroma key screen.   We guided Tim in his delivery insuring he was getting his message across effectively.  We then edited the green screen away and added an office backdrop behind Tim.  We even added the PROS logo to the office. Tim now appears as if he’s in the PROS boardroom.   To help tell the PROS story, we added graphics and photos throughout the 4 minute piece. In addition, PROS provided atgnat with video of Senior Vice President Craig Zawada taped in front of a green screen in Utah.  We were able to create two final videos from this footage. We removed the green screen, added the office backdrop including the PROS logo, added photos, created custom graphics and added royalty free music.     We delivered four final videos electronically to the client for posting on its website and the virtual summit.  

Click here to watch all the PROS Spots.

“It’s Your Day” is a video used for the opening of the Greater Houston Women’s Chamber of Commerce Conference.  This project reflects our ability to meet the small or large demands of any client.  Amy Dionne with Communications Plus had already written the script, selected the photos and storyboarded the piece.  She needed help editing those pieces together including recording the voice over.   atgnat™ provided all the post production including editing the photos together with music, adding graphics and creating special effects.   The final video was delivered on DVD and posted to You Tube.

Mr. Lee Hogan needed a video for his campaign for trustee for the Episcopal Church Pension Group. atgnat was able to provide him with a budget to meet his individual needs. We shot this HD video on our green screen without teleprompter. To date, Mr. Hogan is the ONLY person to get through his entire script on a single take. atgnat edited in photos provided Mr. Hogan and graphics to help emphasize his key points. The turn-around time was less than a day.

The Bridge School wanted a simple, short internet marketing video to attract new students. The school selected three current students to tell about their experience.  The students came to atgnat’s studio and were interviewed in front of the green chroma key screen.  atgnat then wrote a script combining all three student interviews into one concise message.  The school chose a coffee shop background image to be used in the video.  atgnat then edited the piece using the selected image. 

atgnat designed a new website for Houston dentist John Barras.   Dr. Barras wanted lifestyle imagery to be the focal point of his newly designed website.  He wanted to evoke a patient’s emotions by seeing people with happy, healthy smiles enjoying life.   atgnat designed the site, wrote the content and optimized it for search engines.  atgnat also produced an internet video about one of Dr. Barras’ smile makeover patients.  This video is featured on the home page.  We shot, wrote and edited the piece.   The marketing video showcases the artistic, dentistry skills of Dr. Barras. 

A unique Houston area school district wanted to attract parents and students to its campuses by showcasing what makes it different through an “About Us” video.  atgnat™ interviewed the students and CEO on our green chroma key screen.  We then pieced together their sound bites to tell a compelling story about the school.  Using just their interviews, we were able to produce this attractive video.   atgnat™ removed the green screen placing a school environment behind them.   This video is a great example of how you can shoot at our studio and still have the appearance of being on location.

Gardner Denver Water Jetting Systems is a worldwide company selling products used in a variety of industrial applications.  In order to reach clients across the globe, the company wanted to produce five internet marketing videos showcasing its strengths:  24/7 customer service, Custom Units, Worldwide Distribution, Accessories and Instant Pressure Range Convertibility.    The company wanted the campaign to complement its current print campaign in the trade magazines.   The theme: Tough Jobs, Tougher Tools.

Based on interviews with the sales and engineering staff, atgnat wrote the five scripts.  We chose to convey a complicated message in simple terms to meet the needs of brand new potential clients.  We also made sure the scripts were sophisticated enough for the seasoned clients.

We shot on location for two full days.  We then edited the pieces together including adding professional voice over talent, royalty free music and custom video graphics.  The final internet videos were delivered to the client electronically to place on the company’s website.   atgnat also created DVDs of the videos for GDWJ to distribute to its worldwide distributors.

Click here to watch all the Gardner Denver Water Jetting videos.

Missouri City Dentist Dr. LaKendra Sakeena wanted an internet video that she could use on her website to promote her Sienna Smiles’ practice. She wanted to showcase the family focused, friendly, comfortable atmosphere of her dental office. Dr. Sakeena hired atgnat™ for video production services. We shot for four hours at her dental practice interviewing Dr. Sakeena and three patients. atgnat’s camera crew also shot supporting footage of a variety of patients and procedures. Our in-house writer and producer developed the script. Once it was approved by Sienna Smiles, we began the non-linear editing. atgnat™ provided the royalty free music and voice over talent. The final is displayed on the Sienna Smiles’ website. The total turn-around time was less than a month.

Dr. Sakeena now has a marketing video that she can use to attract new patients. Through the internet video, the patients will get an introduction to the Sienna Smile’s practice and they’ll feel like they know the Missouri City dentist before they meet her face to face. The video helps put Dr. Sakeena ahead of her competition.

Texas Ear, Nose & Throat Specialists wanted to showcase its allergy section with a new internet video on its website.   Since atgnat™ previously designed the company’s website and produced several marketing videos for Texas ENT including a marketing DVD, we were approach to produce this new feature video.  Prior to the video production, atgnat™ met with Texas ENT to talk about the goals of the video.   Texas ENT Specialists wanted to be sure to showcase the variety of allergy treatment options including the types of immunotherapy.     The practice recently started treating patients with sublingual drops, and it was important that this option was featured prominently.  In addition, Texas ENT wanted to tell patients the benefits of getting allergy treatment in the same office as your primary Ear, Nose and Throat doctor.

After the meeting, atgnat™ produced a thorough plan including a detailed timeline for the video production shoot and interview questions for the doctors and patients.   Our camera crew shot on location at one of the client’s Houston offices.   atgnat™ then completed the rest of the video project including writing the script, professional voice over, non-linear editing,  adding royalty free music and converting to an internet friendly format.   We were then able to post the video to the client’s website. 

North Cypress Medical Center opened a new Sports Medicine facility on its campus off Highway 290 and Huffmeister. NCMC wanted to attract Houston area patients by showing its facility, equipment and specialty services through a marketing video to be used on the company’s website. atgnat™ provided the video production services. We shot on location, wrote the script and edited it. atgnat™ provided the royalty free music and the professional voice over talent. We delivered the internet video to the client’s website designer for proper placement on the NCMC website.

Texas Center for Voice & Swallowing hired atgnat™ to produce an About Us video.   Dr. Mary Es Beaver is the director of the center.   The video features interviews with Dr. Beaver and her patients.  atgnat produced the entire piece including shooting, writing, voicing and editing the video.  Once it was approved, we placed the video on the client’s website.   If you’re a first time visitor, the video will appear after Dr. Beaver’s greeting.  If you’re a repeat visitor, you’ll be able to see the video under the “Watch Our Video” tab.

A new mouthwatering, sophisticated restaurant opened up in Cypress, Texas. Merche! is a Spanish-Italian fusion restaurant featuring casual dining with an elegant twist. The restaurant owners wanted to highlight the atmosphere and the scrumptious dishes through a marketing video to be used on the restaurant’s website. Merche hired atgnat™ for the video production services. We shot on location and staged our shooting throughout the day. By doing so, we were able to allow the chef to prepare dishes for us to shoot while the kitchen was calm. Once evening hit, we were able to go back to the restaurant to see guests enjoying their meals and drinks. Our camera crew even captured guests relaxing at sunset on the outdoor patio with the fireplace and water fountain in the background. atgnat™ made sure to shoot a variety of guests to show this restaurant can serve business clientele, happy hour crowds, romantic dates and families.

atgnat did all the non-linear editing adding in music and the voice over talent. Once completed, atgnat delivered the video electronically to the client’s website designer for placement on the Merche restaurant’s website.

Atgnat’s video production team recently produced a :30 television commercial for the Houston law firm of Laminack, Pirtle & Martines, LLP.  The :30 commercial spot focuses on the drug Reglan or Metoclopramide.   atgnat™ wrote, voiced and edited the piece. Stock images and graphics were used as visuals.  atgnat™ also placed the media buy and managed all aspects of the buy including delivery of spot, research of stations, traffic and payment.  The :30 commercial aired on TBS, CMT, Investigation Discovery and Military Channel.

Houston based Slack & Company wanted to top off its marketing campaign by adding a video message to its website.  The video needed to feature six different employees and reflect the same message and look as the company’s six-piece mailer.  Slack & Company’s marketing agency, Communication-Plus, hired atgnat™ to complete this project.  We shot on location at the company’s new office.  Based on the script provided by Communication-Plus, atgnat™ had each employee deliver his lines and then shot video of the employee to help tell the Slack & Co story.

Artistic Floors Houston came to atgnat™ in search of a website design that would be better than any of its competitors. The client didn’t have a current website and was starting from scratch. The owner wanted a website that would dazzle the user but also be informational. He also wanted a website video host to give his site something no one else had.

After an initial meeting with the Artistic Floors, we learned about his many services and then found the best way to feature all of them on the newly designed website. He also wanted to highlight his work through his own before and after photos. In a remodeling business, actual pictures of the work were crucial. atgnat™ wanted to make sure these photos were large enough to be seen and showcase the detail. Unique graphic design elements give the photos even more dazzle.

The website video host was added to four pages. Although the host comes onto the screen, all functions of the website continue to operate. A user can still click on any button or link and be directed to that section. The website video host segments gave him an immediate attention grabber. Owner Esteban Duran said no other flooring company had this unique video feature.

A few months after the initial website launched, Artistic Floors needed video production. He wanted to add internet videos to his website. The pictures added a nice touch, but adding before and after video tours would give his website a new dimension. As of October 1, 2009, atgnat has produced three different internet videos.

EVERY SURFACE
The first video featured a before / after tour of a 1930s Houston home. Artistic Floors wanted to show its depth of services. atgnat shot, wrote and edited the entire piece.

FOUNDATION REPAIR
Artistic Floors also provides foundation repair. The owner, Esteban Duran, wanted to showcase how he can transform a floor that has been pulled up for foundation repair into a floor with no visible scars or markings. The floors look new. Artistic Floors has shown this video to prospective clients and had them sign up immediately.

TRAVERTINE & HARDWOOD FLOORS
In this video, we featured what Artistic Floors could do with dull and dirty travertine floors. The transformation is amazing. In order to cut back video production costs, this time we used before photos and mixed it with the after video. The internet video is still effective. Viewers can really see the transformation and see the skills of Artistic Floors.

In 2008, atgnat™ produced an internet video tour of the North Cypress Medical Center Campus. Since then, the NCMC campus has grown tremendously. NCMC needed to update its video tour to feature all the new medical services. atgnat™ worked with the client to gather all the information for each of the features. We re-wrote the script for the tour adding in new areas and updating facts.

Once the script was approved, atgnat™ shot on location for two days getting video of each of the featured areas. atgnat™ then edited a full length video tour of the entire campus. In addition, we edited individual segments for each of the featured areas. If a patient only visited one area of the website, this ensured the area’s video tour feature would be seen. atgnat then provided the client with 19 electronic video clips to be placed on the NCMC website.

KTBU, Houston’s Channel 55, needed a show opening for its weekly program Thursday Night High School Game of the Week.  KTBU approached atgnat about creating an opening that featured game highlights and encompassed all aspects of a football game.  

The show opening needed to reflect the level of athletes and compliment the show’s current graphical elements like its lower-thirds.  KTBU didn’t want an opening that looked like Monday Night Football or even College Game Day.  Instead, it wanted something that reflected high school sports. 

The opening was created using video highlights, graphics and animations.

The Honky Tonk Heroes is a Houston band that writes and sings classic country. In early 2008, the band was releasing a new CD titled "Paybacks Are Hell", and to promote the release, the group appeared on local TV show Great Day Houston.   We wanted to follow the band members and see what life was like for a small-town band trying to make it in the big city.  The short documentary, or as we call it, a honkumentary, takes a peak into their world.  We watched them unload their own gear, do sound checks and perform live on TV.  Atgnat was restricted to only shooting the practices, and therefore, we ended this piece with the actual broadcast footage of the show.

In order for this style of video to work, we let the camera roll the entire time. As you’ll see, the characters in the band make the piece come to life.

Texas Ear, Nose and Throat Specialists wanted to produce a DVD that would be informative to its patients, prospective employees and even its current staff.  With 25 doctors, 14 locations and 3 branches, the practice is large.  The administration wanted to have a clear message about everything the company does.   By producing a video, viewers could learn that basic ENT care was just one facet of the company. In fact, the plastic surgery, audiology and neurotology divisions are a large portion of the practice.

Atgnat met with the client and broke the video down into seven chapters.   Texas ENT Specialists wanted to brand itself to explain who it is, what it does and what its core ideology is.  Plus, it wanted to include as many of its doctors as possible.  The shoot consisted of 11 doctor interviews, two patient interviews and b-roll footage of doctors interacting with patients..  The taping was done over two days.  Atgnat then wrote and voiced all the scripts, created all the graphics, edited the pieces and put it to DVD. 

In addition, atgnat produced 1,000 DVDs with full color mailer sleeves.  All of the videos were also encoded and converted to flash to be viewed on the client’s website.

Texas ENT Specialists sends the DVD to other doctors for referrals, uses it to recruit new doctors and plays the DVD once a day in its lobbies.

Atgnat won a bid to produce a recruitment video for the Harris County Sheriff’s Office.   The video’s goal was to attract the best recruits from around the county, city, state and country.   In order to compete with other agencies, the video had to be exciting, thrilling and moving.   When a viewer watched it, we wanted them to walk away saying, “Wow, what a cool career! I want to work for the HCSO.” 

In order to accomplish this, Atgnat needed to get compelling sound bites, create sensational graphics, add original music and creatively edited the story into a quickly paced piece.  In all, 15 segments were produced.

The employees were interviewed on a black screen.   During post-production, they were then put in front of a rotating, 3-D badge.  The dark look gives the piece an edgy appearance.   The supporting or b-roll footage was shot over the several months. Atgnat’s crew was on stand-by and called away with just a moment’s notice to get to crime scenes or busts.

When the project was finished, the DVD was more than 52 minutes long.

In order to reach a bigger audience, the HCSO Jobs website was created. This full-flash website showcased all sections of the DVD.  It had a direct link for prospective employees to apply for a job.  Each month, the site averages more than 7,100 unique visitors a month.  HCSO reports for the first time its recruitment is steady instead of up and down waves it’s typically seen.

A local advertising firm, Furber Advertising, contacted atgnat’s video production team about shooting commercials for two local clothing stores that were owned by the same parent company.  Furber’s client wanted to feature as many outfits from the stores as possible. The owner was on a limited budget and needed the commercials turned around quickly.

Furber and the store owner provided the models for the shoot.   Each store featured three different models.  Using an HD video camera, atgnat shot the models in front of the green chroma key screen in atgnat’s studio.  The chief of photography directed the models in their moves to ensure we were getting the footage we needed to showcase the clothing line. The models also changed into multiple outfits.  Atgnat then created the virtual backgrounds, added music and edited the spots together. 

The spots aired on KIAH-TV WB 39 , KTXH-TV My 20 and  KRIV- TV FOX 26.

When you’re opening a new business that will compete against national chains, you’ve got to set yourself apart from the large competitors. Evolution of Fitness was opening a new revolutionary work-out facility called EVO.  Atgnat was hired to help the company promote the facility on the internet and in print media.

We produced a video to play on the EVO website that featured original graphics, animations and digital photo elements. Instead of interviewing the owners in front of a sweaty gym, we shot them on a chroma key screen allowing us to change their background to fit the topic.  We focused on why EVO was different than those other “meat market” gyms.  We wanted prospective clients to know this was a personalized fitness plan and gym to help you reach your fitness and health goals.

In addition to producing the video, we also created print pieces and bought the ad space in prominent fitness magazines in Houston.

Life Church Fort Bend wanted to attract more parishioners. Atgnat was hired to produce a :30 second commercial. The commercial consisted of atgnat interviewing the pastor, parishioners, and band members to help the viewer get an overall look at what a great community gathers at Life Church Fort Bend.

Atgnat wrote, shot and post-produced the piece. In addition, atgnat placed the media buy.  To better target the right audience, atgnat bought commercial spots in Comcast Cable’s Fort Bend County channels instead of the entire Houston area. This saved the church money and ensured the right target market was reached.

After the commercial was finished, atgnat used the same footage to produce a promotional video that could air on the church’s website.   The piece was used on the church’s homepage for more than a year.
Atgnat worked with the church’s website team to ensure the proper video and controller placement.

California dentist Jeff Berger wanted to attract more patients and have them learn more about him and his practice before even stepping foot into his office. He hired atgnat to produce a DVD and internet videos.  Atgnat flew to California for the video production. We interviewed Dr. Berger, his patients and staff.    We wrote the scripts, created the graphics and edited the pieces.  The DVDs were created with a full-color mailer sleeve that allowed Dr. Berger to drop a DVD directly in the mail.

In addition, the DVD chapters were converted to flash and made available to his website design team.   By putting the videos on both DVDs and the internet, Dr. Berger is able to reach more potential clients and increase his marketing share.

On the first anniversary of Hurricane Katrina, we completed the documentary short ''Shelter from the Storm.''  This documentary chronicles the amazing hurricane shelter operation in Houston, Texas, that was established in the aftermath of Hurricane Katrina.  We tell the story of how Harris County Judge Robert Eckels and his team operated the largest shelter operation in U.S. history. Atgnat used footage provided by Judge Eckels from the week of the hurricane.  In addition, atgnat shot all the interviews, wrote the documentary and post-produced it.

Dr. Henry Mentz saw a dramatic return on his investment from the plastic surgery DVD produced by atgnat.  He wanted to take the same approach for his non-surgical practice. He hired atgnat to produce and shoot six video segments for his MediSpa.  Atgnat delivered the videos electronically to his website design firm.  All the videos were placed on Dr. Mentz’s MediSpa website.

Dr. Henry Mentz is one the founding surgeons for the Aesthetic Center for Plastic Surgery.   Dr. Mentz has been known as a leader in the industry for plastic surgery. He wanted to make sure his marketing reflected this too. 

Atgnat produced a promotional DVD that featured all aspects of Dr. Mentz’s practice.  Atgnat interviewed Dr. Mentz, his patients and his staff.  We shot office and surgical footage.   To really tell his story, we used many before and after pictures.   We had Dr. Mentz explain what he did with each patient.  When viewers watch the DVD, they can truly see the magic that Dr. Mentz can do.   Whether it was breast procedures, body contouring, ab or pec sketching, facial procedures or his non-surgical treatments, viewers could learn about the process and the results.  They could decide what procedures they wanted before they even met with Dr. Mentz and his team.

In addition, we made all of the chapters available on several of his websites.  Dr. Mentz could attract new patients through both the web and his hand-out DVD.  He encouraged his patients to take the DVDs and pass them out to their friends.   Dr. Mentz said the videos were the best investment he’s made. “The video vignettes on the website have given us a five-fold increase in our traffic and in our contact numbers. That validates the price of the video in about two weeks.”  Our videos have a proven great ROI.

Dr. German Newall is a Houston plastic surgeon and one of the founding partners of the Aesthetic Center for Plastic Surgery.  He wanted to increase his patients and cut back on his office time to allow more time for surgery.  Atgnat produced a DVD and internet video vignettes for him to showcase his work. 

The goals of the videos were to educate patients about Dr. Newall, explain his expertise in several plastic surgery procedures and showcase his work through before and after photos. The DVD was broken down into several chapters including body contouring, breast procedures, liposuction, Brazilian butt lifts, facelifts and more. Before even meeting Dr. Newall, patients could have questions answered and decide which procedure interested them.   The DVDs were packaged in a full-color mailer sleeve that allowed Dr. Newall’s staff to simply add postage to the DVD and put in the mail. No extra packaging was required.

Dr. Newall noticed an immediate impact on his business.  “It makes my clinic run smoothly because they are already educated on the many things that I do. Secondly, I think it makes my sign up rate much faster and easier, probably an increase of about 25% to 30%.”

Dr. Christopher Patronella is a prominent Houston plastic surgeon and a founding partner of the Aesthetic Center for Plastic Surgery.  With many plastic surgeons to choose from in the area, Dr. Patronella wanted to separate himself from his competitors. He asked atgnat to help him by producing video vignettes that could be combined in a DVD or stand alone on his website. 

Atgnat suggested interviewing his patients. Their testimonials with their before and after pictures could truly showcase Dr. Patronella’s work.  The video vignettes also had to reflect Dr. Patronella as a surgeon and a caring doctor.   We wanted patients to get to know Dr. Patronella before even stepping into his office.

Our video production team interviewed his patients, his staff and shot footage of both his office and him in surgery.   During post-production, we were able to display his before and after photos effectively.
His videos were delivered in a fully produced DVD and through internet videos.  We worked with Dr. Patronella’s website design firm to ensure the videos were properly placed on his website.